Paper Planes

With an invitation to use your mobile device in the right corner, a world spinning front and centre, and paper airplanes flying throughout, this website by Active Theory in the U.S. accomplishes a lot by investing in a simple concept – the power of the web and an Android device creates instant connections and is as easy as tossing a paper plane. As the planes seem to come closer and then further around the world, users organically feel like they are part of the story – a clever trick for any website.